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Explore the latest industry news featuring Viant.
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Advertisers leveraging Viant’s DSP can now activate addressable campaigns across the full spectrum of iHeartMedia’s audio network, unlocking greater precision, transparency, and performance for brands seeking outcomes from one of media’s fastest-growing channels.
Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available through Viant’s DSP, the companies announced Thursday.
In terms of the upcoming Olympics, NBCU said that partnerships with platforms like Viant will allow it to open up a private marketplace with biddable access for advertisers of all size.
The company will open private marketplace, biddable access for all advertisers through platforms like Viant.
NBCUniversal is enabling programmatic access to Milan Cortina Olympic and Paralympic Winter Games coverage through partnerships with platforms like Viant.
“The future of TV isn’t about more screens. It’s about smarter, measurable storytelling,” said Jon Schulz, CMO of Viant in a recent podcast with State of Streaming.
Latest Press Releases
IRVINE, Calif., Dec. 18, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio.
IRVINE, Calif., Dec. 9, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been named the winner in the Strategic AI Platform category at the 2025 Adweek Tech Stack Awards.
IRVINE, Calif., Nov. 24, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., Nov. 10, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2025.
IRVINE, Calif., Nov. 6, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of its Direct Access program and its strategic partnership with Magnite’s SpringServe video platform.
IRVINE, Calif., Nov. 5, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year partnership designating Viant as the Advertising Platform for Molson Coors Beverage Company, beginning in 2026.