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Viant now connects directly to Magnite’s SpringServe ad server. By eliminating non-value-added intermediaries, the connection delivers greater control, improved performance, and enhanced efficiency for outcome-based CTV strategies – while simultaneously boosting publisher yield and transparency.
This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant’s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution.
In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz, the Chief Marketing Officer at Viant, a pioneering buy-side platform in the streaming TV and digital advertising space.
Viant’s (Nasdaq: DSP) partnership with Tubi allows advertisers to deliver targeted ads through a powerful new data integration between the two companies known as “ID Sync.”
A partnership with Viant shows that Tubi understands the value of a consolidated identity space, which is critical to reaching the precise audience an advertiser wants and managing frequency to targets within that audience.
Tubi is giving advertisers a broader arsenal of contextual targeting tools through an expanded partnership with Viant.
Latest Press Releases
IRVINE, Calif., Nov. 6, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of its Direct Access program and its strategic partnership with Magnite’s SpringServe video platform.
IRVINE, Calif., Nov. 5, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year partnership designating Viant as the Advertising Platform for Molson Coors Beverage Company, beginning in 2026.
IRVINE, Calif., Nov. 3, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., Oct. 22, 2025 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its third quarter 2025 financial results after U.S. markets close on Monday, November 10, 2025.
IRVINE, Calif., Oct. 2, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expanded partnership with Tubi, Fox Corporation’s free ad-supported streaming service.
IRVINE, Calif., Aug. 21, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences