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Viant’s (Nasdaq: DSP) partnership with Tubi allows advertisers to deliver targeted ads through a powerful new data integration between the two companies known as “ID Sync.”
Tubi is giving advertisers a broader arsenal of contextual targeting tools through an expanded partnership with Viant.
“There could be content you want to be around,” explained Jon Schulz,
chief marketing officer at Viant. “The hero saves the day… that’s
content I want my ad to follow.”
“Tubi’s massive reach with highly engaged viewers combined with the measurable precision of Viant’s DSP can deliver more meaningful outcomes for marketers,” said Vijay Rao, Senior VP of Partnerships at Tubi.
Viant Technology has expanded its relationship with Fox Corporation’s free ad-supported streaming television (FAST) service Tubi, rolling out new tools that aim to improve targeting and measurement across connected television campaigns.
With a new ID sync between Viant and Tubi, advertisers can reach addressable audiences – spanning more than 100 million monthly active users and over 300,000 movies and TV episodes – with greater accuracy and scale.
Latest Press Releases
IRVINE, Calif., Oct. 2, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expanded partnership with Tubi, Fox Corporation’s free ad-supported streaming service.
IRVINE, Calif., Aug. 21, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences
IRVINE, CA. & DALLAS, TX., Aug. 21, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic partnership with AdTegral, a programmatic media solutions provider known for its data-driven, hands-on approach to campaign execution and measurement.
IRVINE, Calif., Aug. 19, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a new integration with Wurl to become the first Demand-Side Platform (DSP) to deliver scene-level contextual intelligence across Connected Television (CTV).
IRVINE, Calif., Aug. 14, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been selected as “Best AI-Powered Advertising Solution” in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.
IRVINE, Calif., Aug. 13, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of industry veteran Eric Sterns as Head of Corporate Development to lead the company’s M&A program and help drive forward strategic initiatives.