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Tim and Chris Vanderhook have never been satisfied with the status quo. As co-founders of Viant Technology, they’ve spent their careers building solutions that challenge legacy metrics and empower marketers with smarter tools.
“LG Ad Solutions recognized that Viant offers a rare combination of precision, transparency and scale. Our DSP is built on a foundation of people-based identity, contextual intelligence via IRIS.TV, and direct integrations with premium inventory—delivering clean signal and measurable performance.”
The partnership and integrations unlock real-time CTV ad optimization based on contextual and emotional content performance.
This shift brings what Schulz called enhanced precision, transparency and performance to CTV, and lays the groundwork for advancing scalable, privacy-safe streaming campaigns.
CTV ad tech firm Viant has partnered with LG Ad Solutions, to make LG’s smart TV inventory available through Viant’s demand-side platform (DSP). The partners said advertisers gain content-level contextual targeting on LG ads by accessing standardised classification via IRIS_ID, enabled by Viant’s acquisition of IRIS.TV last year.
“This launch marks an important milestone in the advancement of contextual targeting in the streaming ecosystem,” said Field Garthwaite, CEO of IRIS.TV.
Latest Press Releases
IRVINE, Calif., Aug. 14, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been selected as “Best AI-Powered Advertising Solution” in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.
IRVINE, Calif., Aug. 13, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of industry veteran Eric Sterns as Head of Corporate Development to lead the company’s M&A program and help drive forward strategic initiatives.
IRVINE, Calif., Aug. 11, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its second quarter ended June 30, 2025.
IRVINE, Calif. Aug. 6th, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., July 24, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP).
IRVINE, Calif., July 23, 2025 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its second quarter 2025 financial results after U.S. markets close on Monday, August 11, 2025.