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In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz, the Chief Marketing Officer at Viant, a pioneering buy-side platform in the streaming TV and digital advertising space.
Viant’s (Nasdaq: DSP) partnership with Tubi allows advertisers to deliver targeted ads through a powerful new data integration between the two companies known as “ID Sync.”
A partnership with Viant shows that Tubi understands the value of a consolidated identity space, which is critical to reaching the precise audience an advertiser wants and managing frequency to targets within that audience.
Tubi is giving advertisers a broader arsenal of contextual targeting tools through an expanded partnership with Viant.
As Vijay Rao, Tubi’s SVP of partnerships, put it, the Viant partnership allows advertisers “to fully take advantage of all the content that is available on TV, not just the high-end stuff, but all of it.”
“There could be content you want to be around,” explained Jon Schulz,
chief marketing officer at Viant. “The hero saves the day… that’s
content I want my ad to follow.”
Latest Press Releases
IRVINE, Calif., Oct. 22, 2025 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its third quarter 2025 financial results after U.S. markets close on Monday, November 10, 2025.
IRVINE, Calif., Oct. 2, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expanded partnership with Tubi, Fox Corporation’s free ad-supported streaming service.
IRVINE, Calif., Aug. 21, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences
IRVINE, CA. & DALLAS, TX., Aug. 21, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic partnership with AdTegral, a programmatic media solutions provider known for its data-driven, hands-on approach to campaign execution and measurement.
IRVINE, Calif., Aug. 19, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a new integration with Wurl to become the first Demand-Side Platform (DSP) to deliver scene-level contextual intelligence across Connected Television (CTV).
IRVINE, Calif., Aug. 14, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been selected as “Best AI-Powered Advertising Solution” in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today.