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This shift brings what Schulz called enhanced precision, transparency and performance to CTV, and lays the groundwork for advancing scalable, privacy-safe streaming campaigns.
CTV ad tech firm Viant has partnered with LG Ad Solutions, to make LG’s smart TV inventory available through Viant’s demand-side platform (DSP). The partners said advertisers gain content-level contextual targeting on LG ads by accessing standardised classification via IRIS_ID, enabled by Viant’s acquisition of IRIS.TV last year.
“This launch marks an important milestone in the advancement of contextual targeting in the streaming ecosystem,” said Field Garthwaite, CEO of IRIS.TV.
Integration with the DSP offers a CTV-first approach to improving CTV addressability.
“What’s happened to LinkedIn?” Tim Vanderhook, CEO of ad-tech company Viant, recently posted. “It’s 2025, no one waits 3 weeks to “learn” of something.”
Jon Schulz, Viant chief marketing officer, says: “This partnership leverages Viant’s longstanding leadership in addressable CTV advertising, allowing nonprofit organizations to connect meaningfully with key audiences across premium inventory.
Latest Press Releases
IRVINE, Calif., July 24, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP).
IRVINE, Calif., July 23, 2025 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its second quarter 2025 financial results after U.S. markets close on Monday, August 11, 2025.
IRVINE, Calif., July 15, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem, introducing a new way of advertising designed for the industry-wide shift from linear TV to streaming.
IRVINE, Calif., May 14, 2025 — Viant Technology Inc. (NASDAQ:DSP), a leader in CTV and AI-powered programmatic advertising, is proud to be Certified™ by Great Place To Work® for the fourth year in a row.
IRVINE, Calif., May 13, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025.
IRVINE, Calif., May 6, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its first quarter ended March 31, 2025.