Viant AI: The industry’s first autonomous way
to run campaigns on the open internet
How Viant AI Transforms Your Campaigns
Reclaim your time for strategy
Stop managing hundreds of campaign tasks and start focusing on the ideas that grow your business.
AI Decisioning automates planning, execution, measurement, and optimization in real time. This allows your team to shift from trafficking to strategy.
Scale performance without the overhead
Achieve enterprise-level precision and scale your results with more efficient teams and smarter workflows.
Viant AI uses machine learning trained on years of DSP campaign data to make decisions that optimize reach, spend, and ROAS at scale.
Achieve the best outcomes with 100% unbiased decisions
As an independent DSP, our AI chooses top performing supply instead of steering spend toward a DSP’s owned & operated properties.
Viant’s Intelligence Layer is built on our Household ID technology, IRIS_ID, supply quality program, and machine learning optimization models, giving ViantAI the foundation to maximize campaign performance.
Proven performance, powered by AI
"ViantAI has allowed our trading team to create data-informed omnichannel media plans in minutes, rather than days. The team can get an understanding of the optimal mix between programmatic channels, taking into account target reach and availability within the desired market. ViantAI even gives insight into optimal dayparts and days-of-week for media flighting purposes to reach our specific client goals. With ViantAI, the team spends less time on execution-based tasks and can spend more time on client insights and optimization recommendations.”
- Jessica Romaniuk, President Two x Four
“ViantAI has been a huge value-add, helping us uncover new opportunities and build smarter, more integrated media plans with speed and precision across both new business opportunities and current account strategies.”
- Klaudia Smykowska, Group Director, Rise
“ViantAI empowers my trading team to operate at peak efficiency. What used to take days now takes minutes—leveraging a powerful AI Planning engine that creates fully integrated media plans that can easily be activated in the DSP with the push of a button. It’s like having a media strategist, programmatic trader and data analyst all in one. ViantAI isn’t just making us faster—it’s setting the pace for where the industry is headed.”
- Don Cowser, Media Director at Icon Media Direct
Meet Viant AI
The Future of Advertising Intelligence
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