What does a cookieless world mean for marketers’ ability to reach the right consumers and understand the effectiveness of their efforts – both now and in the future? How can brands capitalize on the explosive growth of emerging channels like CTV? And what is the meaning of true transparency?
Viant thought leaders gathered at Advertising Week New York to discuss these and other key issues facing the industry. Below, watch highlights from our Future of Programmatic sessions.
WTF is in the Bid Stream?
Tim Vanderhook, Viant’s CEO and co-founder, joined a panel of ad industry veterans from Kinesso, Ogilvy and Business Insider to discuss why marketers must act with urgency to navigate forthcoming identity challenges. Watch now to learn which identifiers are in the programmatic bid stream now, and how reaching addressable audiences at scale and achieving holistic measurement are possible even in our fragmented, cookieless world.
Driving TV Performance
Viant COO and Co-Founder Chris Vanderhook joined a panel of connected TV experts from top brands including FOX and iSpot.TV to break down how marketers can capitalize on the recent rapid growth of CTV. In this video, you’ll gain an understanding of why the industry needs a unifying source for TV so that marketers can better understand consumers’ paths to purchase – and how and why the household can be that source.
Why Transparency is the Key
Tim Vanderhook, Viant’s CEO and co-founder, sat down with Josh Stinchcomb, CRO of the Wall Street Journal, to discuss why transparency is necessary for programmatic to earn its rightful place in the minds of marketers. Watch now to understand what we really mean we talk about transparency, and why transparency between brands, marketers and consumers is more important now than ever.