Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement

Understand the impact of dedicated automotive maintenance care, service and after sales campaigns

• Viant Household ID
• S&P Global Mobility Integrated Partnership
• Polk Signals Data

Viant’s first-of-its-kind vehicle service report, which deterministically matched S&P Global Mobility’s Polk Signals data to the Viant Household ID, showed a 35% incremental lift in conversions and increased buy rate for those exposed to the CTV-focused, omnichannel service campaign.

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