World Without Cookies Dashboard

A real-time look into the identifiers in the bid stream right now and after cookies deprecate

Ready to experience The Viant Household ID in action?

The dashboard below provides an unbiased look at the identifiers that are currently available in the programmatic bid stream as well as those that are in development. Included within the dashboard is the Viant Household ID™*, which is now actionable in the Adelphic® DSP, allowing marketers to pull the plug on cookies while reaching even more consumers and driving better performance.

During a private beta period, marketers who utilized the Viant Household ID saw over a 200% average increase in new customer acquisition. Participating marketers also reached 40% more households compared to use of the cookie, while decreasing frequency/ad repetition by 28%, creating a better customer experience. Interact with the dashboard to experience firsthand how the Viant Household ID stacks up against the alternatives.

WWC Dashboard Preview CTA

*While not an identifier in the bid stream, our patented technology can detect, in real time, if the bid request contains a Viant HHID, which can be transacted on by Adelphic software.

WWC Dashboard Preview CTA

*While not an identifier in the bid stream, our patented technology can detect, in real time, if the bid request contains a Viant HHID, which can be transacted on by Adelphic software.