Publisher Solutions
Viant is bringing buyers and sellers closer by reducing intermediaries and thus promoting streamlined planning, buying and measurement with Publisher Solutions.
![Viant Direct Access Plugs](https://www.viantinc.com/wp-content/uploads/2023/02/Viant-Direct-Access-Plugs-1.png)
Direct Access
Our Publisher Direct Access solution streamlines and elevates how buyers and sellers manage data and transact programmatically by providing:
- Streamlined access to premium inventory at scale
- Pricing efficiency to allow for more working media
- Enhanced data operability for better campaign targeting and results
- Future-ready and privacy-conscious integrations
- Reduced carbon impact