Vertical Solutions

Reach consumers online based on actual offline activity

With Viant’s® vertical audience targeting solutions, leverage our people-based platform, complete with 250 million registered users, to deterministically target consumers based on actual offline activity through direct integrations with consumer databases, including Nielsen Catalina Solutions, Experian, Neustar, and Rentrak.

Vertical Solutions


Target retail customers across devices with a people-based approach by leveraging actual retail transaction data provided by a leading financial services company.


Connect offline CPG purchases directly to consumers’ online behavior by leveraging universal product code (UPC) loyalty card data from Nielsen Catalina Solutions (NCS) or IRI, as well as point of sale (POS) market data from Ansa/RSi.


Reach auto audiences based on vehicle ownership and purchase history sourced nightly from sales data with Viant's direct partnership with Urban Science.


Reach TV viewers across all of their devices by leveraging Viant’s people-based platform and direct partner integrations to access rich TV viewership insights and deliver media on premium environments.


Access key financial insights such as business profession or credit worthiness with Viant's direct integration with Experian to deliver customized brand messaging to strategic target audiences.


Target professionals based on job title or function, business firmographics or technographic details with Viant’s B2B data integrations with industry leaders.


With access to 80% of all credit and debit card transactions in the U.S., restaurant brands can develop strategies to drive new business and nurture loyal customers.


Deterministically reach travelers with meaningful offers based on their unique and quality travel purchase transactions at leading airlines, hotels, auto rental companies, cruise lines and more.


Build audiences based on brand category, condition, and other key pharma insights with messaging that drives prescriptions and doctor/patient education.

Related Content

View All Solutions

Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

View All