Viant | News & Press Releases

August 4, 2020 Viant Viant Helps Feeding America Raise Critical Donations During COVID-19

Pro-bono advertising campaign increases site visits by more than 60%, exceeding benchmarks

June 24, 2020 Viant Viant’s Adelphic Releases Analysis of Ecommerce Acceleration

New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach

May 5, 2020 Viant Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery

Single holistic view across omnichannel media now available for marketers

April 14, 2020 Viant Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New white paper details current state of TV advertising and how marketers can optimize advertising to reach audiences

December 18, 2019 Viant Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions

November 7, 2019 Viant Adelphic Report: Are Programmatic Traders Set Up for Success?

Adelphic by Viant’s new programmatic report shows trader opinions and challenges, coincides with National Programmatic Advertising Day

November 4, 2019 Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

Viant, a leading advertising technology company, announced today it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation.

October 24, 2019 Viant Viant Enhances Programmatic Pharmaceutical Offering With New Data Partnerships

Viant announces an enhanced offering for pharmaceutical marketers, providing accuracy and dependability when marketers execute both direct to consumer (DTC) and healthcare provider (HCP) campaigns.

September 19, 2019 Viant Viant’s Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.