Viant | News & Press Releases

July 29, 2021 Viant Viant Launches Identity-Based Cookieless Measurement Solution

IRVINE, Calif.–Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic® advertising software’s suite of campaign performance and…

June 9, 2021 Viant Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting & Measurement Capabilities

Viant has entered into a license agreement with TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, integrating TiVo’s linear TV viewership data feed into Adelphic® advertising software.

June 3, 2021 Viant Viant Announces Panel Discussion on Digital Identity

Tim Vanderhook, Viant Chief Executive Officer and other senior industry experts are scheduled to discuss the future of digital identity on a Viant panel this month.

May 5, 2021 Viant Viant Enhances Contextual Targeting Capabilities With Peer39 Partnership

Viant and Peer39 announced the successful integration of Peer39’s Advanced Contextual Data Marketplace into Viant’s advertising software, Adelphic®. The integration scales Adelphic’s library of pre-bid contextual data providers, accelerating advertisers’ abilities to elevate their media performance in cookieless environments.

April 29, 2021 Viant Viant Partners With Tru Optik to Bolster CTV, OTT, and Audio

Viant and Tru Optik announced the successful integration of Tru Optik’s Data Marketplace into Viant’s Adelphic® advertising software. The Tru Optik integration expands Adelphic’s pool of Connected TV (CTV), Over-The-Top (OTT), and audio audience segments.

April 27, 2021 Viant Viant Expands DoubleVerify Partnership

Viant and DoubleVerify (NYSE: DV) announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic® advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms.

April 15, 2021 Viant Viant Appoints Karen Castillo-Paff as Vice President of Communications

Viant announced the appointment of Karen Castillo-Paff to the newly created role of Vice President of Communications.

April 13, 2021 Viant Viant Appoints Rasika Narang to New Role of Senior Vice President of Marketing

Viant announced the appointment of Rasika Narang to the newly created role of Senior Vice President of Marketing.

April 8, 2021 Viant Viant Announces Expansion of C-Suite With New Chief People Officer

Viant announced Kendra Angier has joined as Chief People Officer, a newly created position to Viant’s C-Suite.