Viant | News & Press Releases

September 22, 2021 Viant Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership

Viant Technology Inc. and Integral Ad Science announced an expanded partnership integrating IAS’s CTV fraud pre-bid solution within the Adelphic® advertising software, enhancing CTV fraud protection capabilities for brands and agencies.

September 9, 2021 Viant Viant Bolsters Advanced Reporting Solutions With Kochava Collective Partnership

Viant Technology Inc. and Kochava Collective announced the successful integration of Kochava Collective’s real-world location data within the Adelphic® advertising software, scaling location-based insights and foot traffic measurement for Viant’s brands and agencies.

August 26, 2021 Viant Viant Kicks off National Back-to-School Drive for Under-Resourced Students

As educators and families continue to contend with pandemic uncertainties, Viant Technology Inc. has partnered with several charitable organizations across the U.S. to equip school-aged, under-resourced students with back-to-school supplies.

August 19, 2021 Viant Viant Appoints New Chief Legal Officer and Corporate Secretary

Viant Technology Inc. announced the appointment of Lisa Harrington as Chief Legal Officer and Corporate Secretary, reporting to CEO Tim Vanderhook. In this newly created role, Harrington will oversee all aspects of legal affairs and serve on Viant’s Executive Committee.

August 17, 2021 Viant Viant Reports 200 Percent Conversion Increase From ‘World Without Cookies’ Software Private Beta Program

Viant Technology Inc. announced customers who participated in the company’s private beta release testing program drove 200% more conversions. The World Without Cookies (WWC) beta program, which integrates Viant’s Household ID within its Adelphic® advertising software, is expanding into the open beta phase and is now available for all customers to test.

August 5, 2021 Viant Viant Enhances AI-Powered Contextual Targeting Capabilities With CatapultX Partnership

IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the successful integration of CatapultX’s On-Stream™ video monetization…

July 29, 2021 Viant Viant Launches Identity-Based Cookieless Measurement Solution

IRVINE, Calif.–Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the expansion of Adelphic® advertising software’s suite of campaign performance and…

June 9, 2021 Viant Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting & Measurement Capabilities

Viant has entered into a license agreement with TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, integrating TiVo’s linear TV viewership data feed into Adelphic® advertising software.

June 3, 2021 Viant Viant Announces Panel Discussion on Digital Identity

Tim Vanderhook, Viant Chief Executive Officer and other senior industry experts are scheduled to discuss the future of digital identity on a Viant panel this month.