Your playbook for reaching and moving voters in 2026

2026 is projected to be the most expensive midterm cycle in history, with political ad spending set to surpass $11 billion. With so much noise flooding the market, how do you make sure your message actually reaches — and moves — the voters who matter?

Our Political Solutions 2026 Guide shows how campaigns, PACs, issue groups, and agencies reach the right voters across CTV and the open internet — and prove what moved them.

Inside the guide:

• How Household ID™ and physical address matching turn voter files into reachable households at a 75% find rate.
• The six campaign objectives that Viant delivers, from persuasion and GOTV to fundraising and list building.
• A CTV campaign that lifted ad recall 134%.
• Our full political data and measurement partner ecosystem.