Interest-based Advertising and Opt-Out Notice for Consumers
The websites you visit work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Some of the online ads you are served may be based on the content of the web page you’re visiting. Other advertising may be interest-based, which is customized through predictions about your interests generated from data collected over time from your visits to other websites (also known as behavioral advertising).
Digital Advertising Alliance (DAA) Self-Regulatory Program
As a member company participating in the DAA program, Viant adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising (“DAA Principles”).
Advertising Option Icon
The participating trade associations of the DAA have created the Advertising Option Icon, which is a specific symbol intended to enrich the consumer online experience by informing consumers about data collection and use practices.
Participating associations for this program include:
Who placed this ad?
If you clicked on the AdChoices link on an advertisement and it brought you to this web page, we want you to know that Viant served this ad for the advertiser.
Where can I learn more about what information Viant collects and how it is used?
How can I opt-out of interest-based advertising from Viant?
We offer an opt-out cookie to block the placement of behavioral advertising cookies on your system for two years from the time you opt-out. You may implement this cookie by clicking here and following the instructions provided.
You may also opt-out of interest-based advertising from Viant and other member companies of the DAA at http://www.aboutads.info/choices/. Or, you may opt-out of interest-based advertising from Viant and other member companies of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/choices/.
How can I opt out of use of my Myspace information for interest-based advertising?
If you are a Myspace user you may click here to exercise choices regarding the use of your Myspace information for advertising purposes. Please note that in order to adjust your profile settings you must first log in to the site. If you need assistance retrieving your username or password you may click here.