BECOME A PROGRAMMATIC EXPERT
Deliver more efficient omnichannel campaigns in a people-based DSP that doesn’t rely on third-party cookies by becoming a power user of Adelphic.
05:27
Context Of Programmatic
Context Of Programmatic
In this video, we’ll define “programmatic advertising” as we know it today, and delve into the origins of the technology. We’ll examine the current role programmatic plays in the advertising marketplace and set the state for future sessions, which explore the history of programmatic and the scale of the digital advertising industry.
03:24
HISTORY OF PROGRAMMATIC
History Of Programmatic
We will cover the origins and history of programmatic advertising in this video, and explore how digital advertising evolved from multistep manual transactions to ad servers and ad networks to programmatic platforms based on real-time bidding (RTB), like ad exchanges, supply side platforms (SSPs) and demand side platforms (DSPs).
03:22
CCPA’S IMPACT ON ADVERTISING OPERATIONS
CCPA’s Impact On Advertising Operations
We’ll break down the California Consumer Protection Act (CCPA), the most significant data privacy act in the U.S. to date in this video, as well as take a deeper look at CCPA vs. GDPR and how to comply with CCPA. In addition, we’ll discuss how advertising operations need to change based on new legal requirements.
04:43
SUPPLY PATH OPTIMIZATION
Supply Path Optimization
In this video, you’ll gain an understanding of Supply Path Optimization (SPO), an initiative that uses various tools, resources and best practices to allow advertisers to gain more transparency and control over the supply chain, as well as focus on cost efficiencies.
03:23
MACHINE LEARNING FOR ADVERTISERS
Machine Learning For Advertisers
How has machine learning impacted programmatic advertising? In this video, we’ll cover the fundamentals of machine learning and how it works, and take a look at some practical examples of machine learning in programmatic advertising in action.
ADELPHIC CERTIFICATION
Adelphic Certification is a free interactive program that will teach you to master the Adelphic platform so that you can deliver more efficient advertising campaigns and optimize in-platform on the fly. In just two hours or less, you’ll become a power user of Adelphic, adept at executing ad campaigns in a DSP that doesn’t rely on third-party cookies—ensuring you’ll be set up to succeed in a cookieless world.
Acquire a deeper understanding of the programmatic tools that help drive campaign performance in Adelphic. Both a formal certification program and an ongoing reference point, Adelphic Certification is there to answer questions or provide guidance on best practices whenever you need it.
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