Frequency Is Not Impact. It's Time to Start Measuring What Actually Matters.
Viant leaders sat down with Adweek at Cannes Lions 2026 to see how top marketing executives are moving beyond legacy reach and frequency metrics to real-time attention data.
Key Speakers
Chris Vanderhook
Co-Founder & COO, Viant Technology, Viant
Yan Liu
Founder & CEO, TVision
Anna Johnson
Director, Precision Media & Marketing Analytics, Molson Coors
Holly Dunn
Managing Partner, Performance, Havas Media Group
Bennett Richardson
Chief Marketing and Communications Officer, National Association of Realtors
Khara Hutchinson
Director, Commerce Media & Programmatic Innovation, Bayer Consumer Health
Daniel Reynolds
SVP, Global Marketing, Hilton Hotels
Will Lee
CEO, ADWEEK
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