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Adtricity®: Decarbonizing Digital Advertising with Carbon-Avoidant Ads

Discover Viant's Adtricity Supply Decarbonization Initiative

A More Sustainable Media Future is Possible

Our Adtricity® Supply Decarbonization Initiative is helping reduce digital advertising’s environmental footprint by delivering and tracking carbon-avoidant ads through our Adtricity® software application. Each ad served through our DSP will include a Carbon Label in the corner to indicate the ad was delivered by Viant through its purchase of 100% renewable energy.

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The digital advertising industry generates approximately 3.5% of global greenhouse gasses every year.

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That’s the equivalent of:

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1 Round Trip Flight from Boston
to London Per Passenger

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24M Plastic
Straws

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121K Smartphones
Charged