Digital Advertising's Environmental Impact
The long path to a single digital ad’s delivery to a publisher has costs for advertisers and the environment.
Current estimates predict that by 2030 there is going to be a 40x increase in carbon emissions from data processing and network devices1. In response, advertisers are increasingly demanding an optimized supply path to understand where their ads are going, what they are paying for and that they are reducing their carbon footprint.
Join Viant CEO and Co-Founder Tim Vanderhook in conversation with Brian O’Kelly (Scope3), Kieley Taylor (GroupM) and moderator Hillary Slattery (IAB Tech Lab) for an earnest discussion on supply path optimization and how adtech is positioning itself for success in sustainable programmatic ecosystems.
1Science Direct: Environmental impact assessment of online advertising, November 2018
Panelists
Moderator - Hillary Slattery | Director, Programmatic, Product Management, IAB Tech Lab
Hillary Slattery is the Director, Programmatic, Product Management at IAB Tech Lab leading multiple working groups, including Programmatic Supply Chain. She came to Tech Lab from Epsilon but got her start with the IAB Tech Lab via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry.
Watch Recording
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