Now Introducing: AU Pre-Bid Segments

To help advertisers automate the application of attention metrics through programmatic advertising, Viant has integrated Adelaide’s AU technology into its Adelphic DSP to launch the industry’s first attention-based pre-bid segments.

Available for activation directly within Viant’s DSP, Adelphic, AU pre-bid segments leverage Adelaide’s omnichannel media quality metric, AU, to assist Viant’s advertisers identify sets of programmatic supply with different likelihoods of attention and impact.

In this discussion, you will discover how the integration of AU pre-bid segments into Viant’s Adelphic DSP are helping advertisers:

• Automatically secure the one of the highest-quality media available within their budgets
• Deliver more efficient and impactful campaigns programmatically
• Gain a layer of media quality transparency and control

For questions about the event, please contact Adelphic’s Marketing & Communications team at marketing@adelphic.com.