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Examining The Total Economic Impact of Working with Viant's Adelphic DSP
Marketers are searching for an advertising solution that can navigate the New Open Web — and provide meaningful return on ad spend (ROAS) and return on investment (ROI). In Examining The Total Economic Impact of Working with Viant’s Adelphic DSP webinar, Viant’s EVP of Operations Paul Oronoz, Tom Grant, SVP, Group Director Investment Operations, Havas Media Group, North America, and our guest speaker, Forrester Total Economic Impact™ Consultant Courtenay O’Connor, discussed Viant’s recently commissioned Total Economic Impact™ study1 from Forrester Consulting and the potential ROAS and ROI of advertising with Viant’s omnichannel, people-based Adelphic DSP.
Learn how businesses succeeded with Viant’s Adelphic DSP to:
- Improve media ad spend efficiency.
- Expand incremental revenue opportunities.
- Increase reach and impressions.
Watch RecordingSpeakers
Paul Oronoz | EVP of Operations
Paul Oronoz serves as the Executive Vice President Operations of Viant Technology. Paul started at Viant Technology in January of 2016. Paul is currently based in the Orange County, California Area.
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