Open Your Eyes to the New Open Web in Cannes

AI-DRIVEN ADVERTISING AS COOKIES AGE OUT

As companies move away from third-party cookies, a new frontier of data is open for business. But navigating this new machine-learning landscape presents its own unique set of challenges. We discussed the uncertainties that have opened up across jurisdictions, as well as what’s needed to successfully adapt during a period when advertisers are adopting AI as a necessary component of the digital ad industry.

SPEAKERS:

Tim Vanderhook, Co-Founder and CEO

David Cohen, CEO, IAB

Carol Chen, Global CMO & SVP Shell Mobility Services, and Chairman Shell Brands International

MODERATED BY:

Philippa Leighton-Jones, Editor at Large, WSJ The Trust

THE ROLE OF IDENTITY IN THE COOKIELESS FUTURE AND WEB 3.0

With cookies being phased out, marketers need a better way to measure the effectiveness of their media spend. Viant’s people-based approach uses a range of identifiers to resolve the identity of individuals and households. That means marketers can tie ad impressions to conversions – no matter where the ads were shown or where the conversions took place. We discussed the role of identity in the cookieless present and Web 3 future.

SPEAKERS:

Tim Vanderhook, Co-Founder and CEO

John Dioso, Editor, Studio 30, Ad Age