Andrew Rosen is Head of Industry, Health & Pharma at Viant Technology, where he leads go-to-market strategy for pharmaceutical, healthcare, consumer health, payer and wellness brands. He helps marketers modernize their approach to data, identity and connected TV, with a focus on reaching patients, caregivers and healthcare professionals more accurately and measuring outcomes such as prescription lift, patient acquisition, enrollment and retail sales. Andrew brings more than 20 years of experience across media, advertising and technology, including leadership roles at Dotdash Meredith, Nextdoor, Nativo, Yahoo!, interclick and Condé Nast.