Andrew Rosen is Head of Industry, Healthcare at Viant Technology, where he leads the company’s healthcare go-to-market strategy and works with pharmaceutical and healthcare brands to build smarter, more connected advertising experiences.

With more than two decades of experience spanning digital media, advertising technologym and healthcare marketing, Andrew has built his career around connecting brands, technology and consumers. Prior to Viant, he held leadership roles at People Inc., where he led strategic partnerships focused on pharmaceutical marketing and patient engagement, and Nextdoor, where he helped build the platform’s healthcare practice. Earlier in his career, he held leadership positions at Yahoo!, interclick, and Nativo.

A frequent industry speaker, Andrew is passionate about the future of healthcare marketing and the opportunity to create a more intelligent, interoperable advertising ecosystem. His work focuses on how connected media, advanced measurement, and AI can help pharmaceutical marketers navigate fragmented channels, deliver more cohesive patient and HCP experiences, and better understand the impact of their advertising investments.