Register below to access the on-demand recording from the event
Linear television remains attractive for its mass reach and brand safety. But TV’s role in today’s omnichannel world is changing as the number of cord-cutters and cord-nevers increases – what worked in 2015 won’t work in 2020, especially as we deal with the myriad changes brought about by COVID-19.
At our virtual event on Sept. 16, our diverse panel of industry experts discussed:
- How successful marketers are pairing traditional TV with emerging technologies like programmatic linear TV, CTV and ACR
- The factors that impact whether viewers are active on companion devices during TV programming, like daypart and genre – and how to leverage this knowledge
- What lessons marketers can take away from the COVID-19 pandemic and into the future
For questions about the event, please contact Adelphic’s Marketing & Communications team at marketing@adelphic.com.
SPEAKERS
Josh Hare | SVP, Sales
Nicole Perrin | Principal Analyst
Sean Muzzy | President, North America
Ben Blatt | Vice President, Digital Strategy
Sarah Koch | VP Group Director, Programmatic Strategy
Tim Vanderhook | CEO & Co-Founder
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