Viant’s People-Based Solution for Health Marketers
A wave of consolidation is sweeping across the healthcare space in the United States as big industry players like UnitedHealthcare Group and CVS, as well as new entrants like Amazon, acquire startups disrupting the vertical — everything from delivery prescription services to urgent care centers. The result is a transition from the traditionally siloed care cycle to a holistic care experience.
For marketers, this presents an exciting opportunity to connect the dots across the entire health care cycle — from the doctor’s office to the pharmacy and Q4 Open Enrollment.
However, traditional challenges remain, such as measuring incremental conversions, HIPAA compliance and omnichannel campaign execution. Plus, the continuing deprecation of third-party cookies puts pressure on marketers to seek relevant data partners or tools that can optimize first-party audience data.
Viant provides a solution.
As a leader in people-based technology, Viant empowers marketers to move beyond third-party cookies with solutions built for today’s evolving healthcare landscape and open web.
Cheat Sheet
Personalizing the Care Experience in 2024
How Viant Can Help You Succeed in the New Healthcare Landscape
Personalized Omnichannel Campaigns — Without Third-Party Cookies
Reach HIPAA-safe1 niche audiences (direct-to-consumer and healthcare professionals) for your campaigns across traditional (OLV, Display, Native) as well as cookieless channels like Connected TV, Digital Audio and Digital Out-of-Home.
Data Agnostic Partnerships
Leverage direct integrations with PurpleLab, Crossix, Adstra and IQVIA to reach target audiences, understand campaign success and optimize messaging at the household level.
First-party Data Expansion
Build custom dynamic segments through the Viant Data Platform to gain insights about your consumers and healthcare professionals.
Closed-Loop Measurement in a Unified View
Understand and optimize in real-time online and offline attribution for any KPI — from prescription script lift to open enrollment signups — in a single platform.
Privacy-Compliant Multi-Vertical DSP
Access data partners and measurement solutions across healthcare, pharma, retail, CPG and other converging verticals to deploy more privacy-compliant ad campaigns with confidence
Innovation Keeping Pace with Imagination
Viant’s people-based technology is built for today’s evolving healthcare advertising landscape, allowing marketers to expand their campaigns into current emerging channels to whatever comes next.
1 NB: protected Health Information is not permitted on the Viant platforms and is not needed to use Viant’s services. Viant does not qualify as a Business Associate under HIPAA.
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