Viant’s Adelphic Adds Audio To Programmatic Inventory

Adelphic, a subscription-based demand-side platform (DSP) owned by Viant and its parent company Meredith Corp., is adding audio to its programmatic advertising integrations. TuneIn, TargetSpot and other international inventory is now available to buy programmatically, through the company’s strategic integration with Rubicon Project.

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Viant’s Adelphic® Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the addition of DOOH inventory from Rubicon Project’s PMP, further establishing Adelphic® as the leading DSP with the most DOOH inventory integrations in the industry.

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