Viant Adds Linear TV By Integrating With WideOrbit

Viant said it made a deal to integrate WideOrbit’s Programmatic Marketplace into its automated platform for buying and delivering commercials. The move gives Viant consumers access to linear TV, providing them with a way to launch and track omnichannel campaigns through a single platform.

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Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery

Single holistic view across omnichannel media now available for marketers

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