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The Promise of “Progra-Manual:” Programmatic Linear TV in the Omnichannel Landscape

"This marriage of programmatic and traditional manual activation is yielding the advent of “progra-manual," writes VP Adam Paz in Broadcasting & Cable.

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Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New white paper details current state of TV advertising and how marketers can optimize advertising to reach audiences

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