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Study: African-American Millennials Far More Likely To Drive A Cadillac Than Other Demographics

New research from the Marketer’s Guide to African-American Millennials shows they have a major preference for Cadillac compared to other demographics in the same age group.

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Viant’s Adelphic® Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the addition of DOOH inventory from Rubicon Project’s PMP, further establishing Adelphic® as the leading DSP with the most DOOH inventory integrations in the industry.

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