Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report from Viant reveals that 84% of the 500 US marketing decision-makers surveyed will be dedicating the same or a smaller portion of their budgets to linear TV advertising this year than last.

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Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

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