82% of consumers who switch brands say companies could have retained them with more seamless cross-channel experiences. With the Viant® Advertising Cloud, marketers can deterministically reach consumers online and offline based on actual retail purchases.
Powered by a direct match integration with a leading financial services company and Viant’s® people-based IMP, retailers gain the scale, accuracy, and density needed to effectively plan, execute, and measure campaigns.
Drive new customer acquisition by targeting lapsed or competitive shoppers.
Monitor ongoing performance based on actual retail sales of exposed consumers during the campaign.
Close the loop on digital cross-device campaigns with comprehensive return on ad spend measurement.