Vertical Solutions


Target Retail Customers Across Their Devices Both Online and In-Store

82% of consumers who switch brands say companies could have retained them with more seamless cross-channel experiences. With the Viant® Advertising Cloud, marketers can deterministically reach consumers online and offline based on actual retail purchases.

Powered by a direct match integration with a leading financial services company and Viant’s® people-based IMP, retailers gain the scale, accuracy, and density needed to effectively plan, execute, and measure campaigns.

Key Benefits of Viant Retail

Customer Acquisition

Drive new customer acquisition by targeting lapsed or competitive shoppers.

Monitor Performance

Monitor ongoing performance based on actual retail sales of exposed consumers during the campaign.

Focus on ROI

Close the loop on digital cross-device campaigns with comprehensive return on ad spend measurement.

Retail Resources

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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