Vertical Solutions


Connect Your Customer's Offline CPG Purchases to Their Online Behavior

Viant® CPG gives advertisers unparalleled insights into customer purchase activity.

Leveraging direct match integrations with key CPG data partners that connect UPC loyalty card data with Viant’s deterministic device graph, Viant enables brands to reach consumers and measure campaign performance by online and offline purchases.

Key Benefits to Viant CPG

People-Based Targeting

Embrace changing CPG consumer behaviors with data-driven strategies and targeting consumers based on their unique household purchase cycles.

Quality Environments

Deliver campaigns in quality environments across the independent web with Adelphic's people-based DSP.

Multi-Touch Attribution

Gain a holistic view of CPG consumers by understanding how TV, print and digital exposure drives sales.

CPG Resources

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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