Viant® CPG gives advertisers unparalleled insights into customer purchase activity.
Leveraging direct match integrations with key CPG data partners that connect UPC loyalty card data with Viant’s deterministic device graph, Viant enables brands to reach consumers and measure campaign performance by online and offline purchases.
Embrace changing CPG consumer behaviors with data-driven strategies and targeting consumers based on their unique household purchase cycles.
Deliver campaigns in quality environments across the independent web with Adelphic's people-based DSP.
Gain a holistic view of CPG consumers by understanding how TV, print and digital exposure drives sales.