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Consumer Packaged Good (CPG)

For any CPG brand to succeed, they need the ability to link offline sales with online behaviors at scale. It’s more critical than ever to stay ahead of shopping methods and trends.

Our Clients

Direct integrations with leading loyalty card providers generate purchase-based CPG data at scale.

NCsolutions
Circana
Catalina
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People-Based Advertising for CPG

Household-level data enables CPG and Shopper Marketing brands to deterministically target purchasers, execute quality omnichannel campaigns and measure effectiveness across all channels including CTV in one unified view.

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Learn More About Viant’s People-Based Advertising Solution for CPG

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