Viant | News & Press Releases

November 24, 2015 Viant Viant Report Commissioned from Nielsen Identifies High-Value Holiday Customers for Key Verticals

Viant today unveiled the results of a study commissioned from Nielsen that examines the behaviors of “best customers” during the holiday season across three key U.S. retail and hospitality industries.

September 15, 2015 Viant Viant Launches the First Advertising Cloud in the UK

The cloud-based technology platform provides marketers with a fully integrated suite of advertising applications available on-demand, in the cloud.

July 14, 2015 Viant Vindico Accredited For Viewability Measurement

Vindico, a Viant company and leading digital video advertising platform, announced that it has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform.

June 17, 2015 Viant Viant Advertising Cloud To Integrate With The Salesforce Marketing Cloud To Deliver Journey-Based Advertising At Scale

Viant’s People-Based Platform Allows Marketers to Leverage their CRM Platform Across All Digital Advertising Investments

April 13, 2015 Viant Vindico Finds Viewability Rates Consistent, Digital Video Advertising Length Decreases

2014 Annual Report Identifies Key Trends in Digital Video around Viewability, Completion Rate, Engagement and Cross-Device Format

April 7, 2015 Viant Specific Media Unveils Direct Match – The Next Evolution Of Direct Ad Targeting

People-Based Solution Allows Marketers to Deterministically Connect to Discrete Consumer Groups Across Connected Devices

March 11, 2015 Viant Specific Media And SMG Multicultural Study Reveals Hispanic Americans Point The Direction Of Mainstream Media

Key Findings Show Hispanic Americans Spend More Time Online Shopping, More Frequently Use Mobile Devices and Engage in Multi-Screening Activities.

January 14, 2015 Viant Viant Launches the First Advertising Cloud

Viant Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers