Viant | News & Press Releases

December 18, 2019 Viant Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions

November 7, 2019 Viant Adelphic Report: Are Programmatic Traders Set Up for Success?

Adelphic by Viant’s new programmatic report shows trader opinions and challenges, coincides with National Programmatic Advertising Day

November 4, 2019 Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

Viant, a leading advertising software company, announced today it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation.

October 24, 2019 Viant Viant Enhances Programmatic Pharmaceutical Offering With New Data Partnerships

Viant announces an enhanced offering for pharmaceutical marketers, providing accuracy and dependability when marketers execute both direct to consumer (DTC) and healthcare provider (HCP) campaigns.

September 19, 2019 Viant Viant’s Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.

September 11, 2019 Viant Viant and Acxiom Advance Deterministic Partnership With High Match Results

Match rate showcases breadth of data partnership and strong foundation for next-era data-driven targeting capabilities

June 11, 2019 Viant Viant’s Adelphic Announces Advanced Machine Learning Capabilities

Leading self-service advertising platform enhances advertiser performance, driving a 4X increase in viewable inventory versus leading industry benchmarks, 10 percent reduction in fraudulent inventory and increased cost savings through bid efficiency.

May 28, 2019 Viant Viant Launches New QSR Solution

The new offering enables national and regional quick service restaurants (QSRs) to target valuable audiences, measure offline sales and optimize campaigns on the fly.

February 12, 2019 Viant Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.