Viant | News & Press Releases

August 9, 2017 Viant Viant® and Urban Science® Expand Partnership to Unlock the Next Generation of Automotive Targeting, Measurement and Attribution

Integration enables automotive marketers to seamlessly connect omni-channel ad exposure to actual dealership sales on a daily basis.

June 14, 2017 Viant Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

Launch of Adelphic Deals empowers clients with packages of high quality, premium inventory curated to drive viewability and completion rates.

May 15, 2017 Viant Viant Advertising Cloud Named Best Performance Marketing Software

The esteemed judges praised the Viant Advertising Cloud for its wealth of user registration data from real people and its ability to reach those individuals at scale.

May 9, 2017 Viant The Persuadables: New Research Reveals Principles for Driving Higher Return on Ad Spend by Combining Purchase Cycle with People-Based Advertising

Rubinson Partners, Nielsen Catalina Solutions and Viant show how CPG marketers can use principle of recency to drive higher sales.

May 4, 2017 Viant Viant Completes Integration of Adelphic into Viant Advertising Cloud®

After completing a successful integration, the Viant Advertising Cloud® now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform, Adelphic.

March 28, 2017 Viant Acxiom and Viant Strengthen Partnership and Integration

Deeper Integration Leverages People-Based Data to Unlock Hard-to-Reach Audiences, Improving Accuracy and Scale

January 23, 2017 Viant Viant to Acquire Adelphic

Viant has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform, to form the industry’s first self-service people-based DSP.

September 27, 2016 Viant Viant Releases Exclusive Research in Time for the Holiday Shopping Season

‘The Anatomy of a Department Store Shopper’ provides key data points and insights on consumer spending habits of shoppers across three top department stores.

May 17, 2016 Viant Viant Enhances Identity Management Platform Within the Advertising Cloud™ To Further Expand Audience Building Capabilities for Marketers

Audience Segmentation Powered by 1.2 Billion Consumer Profiles and New Deterministic Integrations with Experian, Neustar and Nielsen Catalina Solutions