Viant | News & Press Releases

March 28, 2017 Viant Acxiom and Viant Strengthen Partnership and Integration

Deeper Integration Leverages People-Based Data to Unlock Hard-to-Reach Audiences, Improving Accuracy and Scale

January 23, 2017 Viant Viant to Acquire Adelphic

Viant has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform, to form the industry’s first self-service people-based DSP.

September 27, 2016 Viant Viant Releases Exclusive Research in Time for the Holiday Shopping Season

‘The Anatomy of a Department Store Shopper’ provides key data points and insights on consumer spending habits of shoppers across three top department stores.

May 17, 2016 Viant Viant Enhances Identity Management Platform Within the Advertising Cloud™ To Further Expand Audience Building Capabilities for Marketers

Audience Segmentation Powered by 1.2 Billion Consumer Profiles and New Deterministic Integrations with Experian, Neustar and Nielsen Catalina Solutions

May 5, 2016 Viant Time Inc. Extends Advertisers’ Reach and Scale with Viant’s People-Based Platform

Time Inc. announced that the company has made the robust people-based data and targeting and measurement capabilities of the Viant Advertising Cloud available to Time Inc. advertisers.

April 6, 2016 Viant Viant Names Two East Coast Vice Presidents of Sales to Accelerate Adoption of Advertising Cloud Technology

Viant, a Time Inc. people-based advertising technology company, today announced that James Coraci and Anthony Mazzarella have been named Vice Presidents of Sales.

April 6, 2016 Viant Viant Names Ryan McGurk Vice President of Enterprise Strategy

Viant, a Time Inc. people-based advertising technology company, announced that Ryan McGurk has been named Vice President of Enterprise Strategy.

March 2, 2016 Viant Time Inc. Completes the Acquisition of Viant

Time Inc. today announced that it has completed the acquisition of Viant Technology Inc., a data-driven leader in people-based marketing.

February 11, 2016 Viant Time Inc. to Acquire Viant

The transaction creates a digital platform that combines first party data and wide ranging programmatic capabilities across Time Inc.’s premium content.