Press Releases

Explore the latest press releases from Viant

August 17, 2021   Viant Viant Reports 200 Percent Conversion Increase From ‘World Without Cookies’ Software Private Beta Program

Viant Technology Inc. announced customers who participated in the company’s private beta release testing program drove 200% more conversions. The World Without Cookies (WWC) beta program, which integrates Viant’s Household ID within its Adelphic® advertising software, is expanding into the open beta phase and is now available for all customers to test.

Read More
May 5, 2021   Viant Viant Enhances Contextual Targeting Capabilities With Peer39 Partnership

Viant and Peer39 announced the successful integration of Peer39’s Advanced Contextual Data Marketplace into Viant’s advertising software, Adelphic®. The integration scales Adelphic’s library of pre-bid contextual data providers, accelerating advertisers’ abilities to elevate their media performance in cookieless environments.

Read More
April 29, 2021   Viant Viant Partners With Tru Optik to Bolster CTV, OTT, and Audio

Viant and Tru Optik announced the successful integration of Tru Optik’s Data Marketplace into Viant’s Adelphic® advertising software. The Tru Optik integration expands Adelphic’s pool of Connected TV (CTV), Over-The-Top (OTT), and audio audience segments.

Read More
April 27, 2021   Viant Viant Expands DoubleVerify Partnership

Viant and DoubleVerify (NYSE: DV) announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic® advertising software. IQM provides transparency into the quality of digital media for the world’s largest ad platforms.

Read More