Viant Names Two East Coast Vice Presidents of Sales to Accelerate Adoption of Advertising Cloud Technology

Viant, a Time Inc. people-based advertising technology company, today announced that James Coraci and Anthony Mazzarella have been named Vice Presidents of Sales.

IRVINE, Calif., April 6, 2016 /PRNewswire/ — Viant, a Time Inc. people-based advertising technology company, today announced that James Coraci and Anthony Mazzarella have been named Vice Presidents of Sales. In these new roles, they will be responsible for accelerating use of Viant’s Advertising Cloud technology – a comprehensive suite of on-demand advertising applications in the cloud – and executing winning strategies across agency and client direct sales channels. Coraci and Mazzarella will report directly to Erin Madorsky, SVP of East Coast US sales.

“Viant offers a highly sophisticated solution that is changing the way people look at targeting ads,” said Coraci. “With my combined experience across multiple verticals and special focus on automotive, I look forward to ensuring the Viant Advertising Cloud is an industry standard for those looking to target their advertising and marketing efforts with first party data.”

Coraci comes to Viant’s Detroit office after serving as Automotive Sales Director at NewsCred, where he was responsible for all NewsCred Automotive Vertical sales in the U.S. Previously, Coraci worked at Vibrant Media as VP of Sales in the Detroit region.

“With the recent acquisition by Time Inc., this is an exciting time to join Viant as it moves into its next phase,” said Mazzarella. “The Viant sales team has proven themselves to be successful, and with my additional market expertise and leadership, we will continue to drive and execute winning strategies.”

Coming from Celtra to Viant’s New York Office, Mazzarella has a background driving the strategy and vision to generate revenue and market growth across CPG and other markets. He is experienced building national sales teams and has in-depth knowledge in digital/social media marketing, as well as utilizing research and insights to formulate strategic plans for brands.

“Now that Viant has partnered with Time Inc., our combination of data, content, and technology will secure our position as leaders in people-based advertising solutions,” said Madorsky. “The addition of James and Anthony to the Viant sales team, with their exceptional industry know-how and experience, will further drive our impact and leadership in this space.”

About Viant

Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross device advertising. Founded in 1999, Viant owns and operates several leading digital ad technology and media companies, including Specific Media, Vindico and Myspace, and it is a member of the Xumo joint venture. In 2016, Viant became a subsidiary of Time Inc., one of the world’s leading media companies with over 100 influential brands including People, Sports Illustrated, Fortune and Time.

For more information, please visit www.viantinc.com.

Daniella Krieger
VP of Communications for Viant
(646) 381-7809

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