Just as poor diet is causing our bodies to get sick, poor metrics are causing our media plans to go awry. But instead of treating the underlying cause — antiquated metrics — we simply manage the symptoms that they create.
Vindico, a digital video ad platform, announced it has received Media Rating Council (MRC) accreditation for its video viewability measurement product, as well as its video ad serving platform.
Vindico, a Viant company and leading digital video advertising platform, announced that it has received continued accreditation by the Media Rating Council (MRC) for its video ad serving platform.
As a first-time attendee of Cannes Lions, I have to admit that I was surprised at how productive my trip was. Despite the beautiful scenery, as well the decadent French cuisine and the endlessly flowing Rosé, I found the meetings and interaction to be both engaging and productive.
Nielsen has a new program designed to give advertisers and agencies a clearer lens into the digital audience activation process, the company announced Wednesday at its Consumer 360 conference in Washington, DC.
In VentureBeat’s latest Viant-sponsored CMO Dilemma podcast, Formula 1 CMO, Michael Williams, discusses marketing the world’s most popular racing sport to the U.S. market.
In VentureBeat’s latest CMO Dilemma podcast, sponsored by Viant, Formula 1 CMO, Michael Williams, discusses marketing the world’s most popular racing sport in America.
Salesforce has announced an expansion of its “Active Audiences” product, which enables buyers to use their CRM data for digital advertising campaigns.
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.
Want to target an audience of one? Salesforce’s latest marketing software update uses CRM to personalize cross-channel engagement.