hBack

Why digital out-of-home should be integrated into your 2019 marketing mix

With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics, writes Viant CMO Jon Schulz in MarTech Today.

Up Next

Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

Read More