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What’s Holding Marketers Back from a Holistic Attribution Strategy?

Jon Schulz, CMO at Viant explores why it's so important for marketers to move beyond impression-based metrics and focus on ROI. He explains the steps marketers need to take to make holistic attribution at their company possible, focusing on how to get buy-in across the organization and develop a strong data-driven culture.

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Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

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