The Washington Post is trying to go beyond cookie-based ad targeting and match ads to people without being ‘creepy’

The Washington Post is moving beyond cookie targeting because "more than 60% of marketers won’t rely on cookies for digital in the next 2 years," says Viant in Business Insider.

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Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

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