It appears as though MySpace made a small comeback with the Google Knowledge Graph update. In January of this year, Google added social media markup to companies’ knowledge graph boxes. Alongside Google+, now sits Facebook, Twitter, YouTube, Instagram, LinkedIn, and MySpace.
Between December 2013 and December 2014, the one-time Facebook competitor MySpace grew 469%.
We’ve all heard the expression, “actions speak louder than words.” That phrase rings especially true in the ad tech space, as the industry intuitively know what it should be doing and how it should be acting – but defiantly stands back and does little to fundamentally change.
Tim Vanderhook knows a thing or two about the pace of change in media and marketing and the fear that can bring. He is the CEO and co-founder of Viant, previously Specific Media, that he launched along with his brothers Chris and Russ 15 years ago.
At the heart of digital advertising is a problem that’s existed since the industry began. It’s really a simple issue — the marketing mix is missing a crucial element. But in its simplicity lies its complexity, because that crucial missing element is the consumer.
Today, CMOs are tasked with driving the top-line revenue growth for their organization. Their biggest challenge is measuring the efficacy of their marketing.
“We set out to create a new foundation not as reliant on proxies and cookies but on a direct relationship with the consumer… a project to map out the country.”
MySpace may have struggled to retain relevance over the last few years, but its latest owner recently rolled up the social network in to a proposition it hopes advertisers will find appealing.
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service.
The advertising industry does not have a consistent standard or approach in how to deal with existing viewability and fraud issues…