To power the updated ad-buying platform, Salesforce is also teaming up with data analytics, measurement and ad-tech companies, including Viant, Neustar and Acxiom’s Liveramp.
Tim and Chris Vanderhook – the twin brothers that head up Viant – recently took to the European ad tech conference circuit heralding the ‘Death of the cookie’, adding that email is now key to targeted advertising.
The next big revolution in the advertising world is now centered around ‘people based measurement.’ This allows marketers to manage reach and frequency across all connected devices.
In order to stay relevant, the automotive industry has had to adapt to evolving consumer, safety, and technological trends. One way they have done this is by changing how they advertise to consumers.
Today, we’re seeing the martech and ad tech sectors collide through acquisitions and partnerships, including Viant’s partnership with SalesForce.
Another year, another eventful few days at Dmexco, jam-packed with a great line-up of speakers, writes Katie Field, UK MD at Viant, who has distilled the takeouts from the gathering into five key themes.
Partners Datalogix, LiveRamp, Neustar, Krux and Viant can onboard the data into a marketer’s chosen DMP for segmentation or to a chosen DSP for the actual ad-buying activity.
Placed, a location-based ad-targeting firm and in-store attribution company, on Wednesday announced the launch of a “cross-device marketplace” that enables ad-buyers to measure desktop advertising’s impact on in-store sales and visits.
Dmexco veterans offer their tips on what to do and what to avoid at this year’s digital marketing conference.