In VentureBeat’s latest CMO Dilemma podcast, sponsored by Viant, Formula 1 CMO, Michael Williams, discusses marketing the world’s most popular racing sport in America.
Salesforce has announced an expansion of its “Active Audiences” product, which enables buyers to use their CRM data for digital advertising campaigns.
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.
Want to target an audience of one? Salesforce’s latest marketing software update uses CRM to personalize cross-channel engagement.
Salesforce.com is announcing a new version of its Marketing Cloud. The company is unveiling the new features today in New York City at its Connections event for digital marketers. It’s adding new features to its Journey Builder, a drag-and-drop tool for managing customer interactions, and to Active Audiences, which connects customer data to online ad campaigns.
Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now.
On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile web, video, display and apps through a wave of new Active Audiences API partners: LiveRamp, LiveIntent, Neustar, Krux and Viant.
To power the ad-buying platform, Salesforce is teaming up with Viant, Acxiom’s Liveramp, and Neustar.
Powerful new data analytics systems, marketing automation platforms, and a host of other tools are part of this revolution in targeting.
With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.
Cross-device marketing is the realization of the multi-touch ideal in digital advertising, where ROAS isn’t based on just probability and cookies.