MySpace may have struggled to retain relevance over the last few years, but its latest owner recently rolled up the social network in to a proposition it hopes advertisers will find appealing.
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service.
The advertising industry does not have a consistent standard or approach in how to deal with existing viewability and fraud issues…
Wall Street is falling out of love with ad tech, and the feeling appears to be mutual.
Myspace — the social network that seemingly died in 2011 — is having a weird renaissance: 50 million people now visit the music-heavy social network each month.
The idea, in short, is to link people’s online profiles with their offline shopping habits – credit card purchases for example – so that advertisers will know whether their digital ads have led to real-world sales.
Between desktop and mobile devices, MySpace reached 50.6 million unique users in the U.S. in November. That’s a massive surge of 575% versus the same month in 2013.
Today, the Irvine, California-based company announced its name change to Viant and its launch of what it describes as “the first advertising cloud.”
Interactive Media Holdings — the parent company of Specific Media, Vindico, Xumo and Myspace — is starting fresh in 2015. The company on Wednesday announced it has rebranded as Viant, and the group of tech firms it houses collectively comprise the company’s new cloud-based ad platform.
Tim and Chris Vanderhook, the brothers who bought MySpace in June 2011, are introducing a new ad-tech platform, pitching the same “real people” targeting that is core to Facebook’s ad offering. And they say their tech is better.