Salesforce Wants to Help Clients Buy Display Ads Using Their CRM Data

To power the ad-buying platform, Salesforce is teaming up with Viant, Acxiom’s Liveramp, and Neustar.

With great data comes great responsibility

Powerful new data analytics systems, marketing automation platforms, and a host of other tools are part of this revolution in targeting.

For Retailers, People Are Better than Proxies

With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.

3 critical steps to true cross-device marketing

Cross-device marketing is the realization of the multi-touch ideal in digital advertising, where ROAS isn’t based on just probability and cookies.

To the Cloud?! – The CIO’s Decision

Every CIO has to eventually face the decision on whether to build a datacenter or move to the cloud. This is especially true for companies with infrastructures of a certain size.

Myspace makes a comeback

Though you might have thought it spelled the end of Myspace, the social media pioneer never went away; it just faded into the background. But now it’s bringing itself back to the fore, with massive growth numbers and a new persona.

Viant, Google, Myspace, and the Future of Advertising

It appears as though MySpace made a small comeback with the Google Knowledge Graph update. In January of this year, Google added social media markup to companies’ knowledge graph boxes. Alongside Google+, now sits Facebook, Twitter, YouTube, Instagram, LinkedIn, and MySpace.

The digital media comeback story of last year? Myspace

Between December 2013 and December 2014, the one-time Facebook competitor MySpace grew 469%.

Playing to the Wrong Metrics is Hurting Your Business

We’ve all heard the expression, “actions speak louder than words.” That phrase rings especially true in the ad tech space, as the industry intuitively know what it should be doing and how it should be acting – but defiantly stands back and does little to fundamentally change.

Tim Vanderhook – Overcoming The Fear Factor (Video)

Tim Vanderhook knows a thing or two about the pace of change in media and marketing and the fear that can bring. He is the CEO and co-founder of Viant, previously Specific Media, that he launched along with his brothers Chris and Russ 15 years ago.