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Consumer Insights Roundup

According to Viant's people-based platform, which consists of more than 250 million registered users, Game of Thrones fans' liquor preferences have changed since 2017. Namely, they’re 11% less likely to buy Bacardi, 12.8% less likely to buy Johnnie Walker, 6.2% less likely to buy Grey Goose and 2.8% less likely to buy Absolut.

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Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

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