Advancing Marketing Attribution, Part 2

In eMarketer's new Advancing Marketing Attribution report, Viant’s CMO discusses the importance of balancing both channel-level and company-specific KPIs, as well as the key questions to marketers must ask to successfully do so.

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Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

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