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In People-Based Marketing Campaigns, the Customer Is the Star

By refocusing on individual household, industry leaders will be able to more effectively track performance and meet business goals, explains, Jon Schulz, CMO.

Beyond Traditional: These Strategies Uplevel Pharma Marketers’ Campaign Performance

Pharma marketers should consider these new strategies when building digital advertising roadmaps, writes VP of Product Marketing Andrea Bras.

Data Governance in the Age of Programmatic Advertising

With more consumer data available than ever before, it’s time to focus on data efficacy, transparency and consumer controls, writes VP of Programmatic Strategy Alex Perrin.

Back to the Future: Why This Classic Measurement Tool Is Making a Comeback

As advertising continues to evolve and fragment, marketers need to develop new methods for engaging customers and connecting with their target audiences. By refocusing on individual household, industry leaders will be able to more effectively track performance and meet business goals, writes, Brian Bell, Senior Vice President of Sales, Viant.

Research: Netflix users twice as likely to have Amazon Echo

Analysts at Viant, the advertising tech company, has published research around the differences between Netflix and Hulu users in the US users over the past month. The sample size included 27 million Netflix users and 14 million Hulu users.

The Year In M&A: Broadcasters And Brands Buy In, And Old-School Ad Tech Exits

AdExchanger compiled a list of the key marketing and advertising technology deals from 2019, including Viant co-founders Tim and Chris Vanderhook buying the company back from the publisher Meredith Corporation.

2019: The Year of Ad-Tech Darwinism

As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.

2020 Predictions for the Media Business

Media business leaders, including Viant CMO Jon Schulz, offer their predictions on the challenges and opportunities ahead, as technology continues to transform the landscape.

75 Inspiring Martech Leaders Who Are Prepared for 2020

Viant CEO Tim Vanderhook is featured in MarTech Series’ “75 Inspiring Martech Leaders Who Are Prepared for 2020,” a list outlining 75 leaders who they think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations.

Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers?

Ahead of the 2020 election season, Viant’s SVP reveals why commercial advertisers will reap the benefits of a more receptive audience and how to effectively reach them beyond TV.