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Viant’s TV Spots Say It Makes Programmatic Easy

In an uncommon move, an ad tech company, Viant, on Monday launched an ad campaign for itself touting its programmatic platform. The ads tout customer satisfaction with Viant’s Adelphic platform and the way it is easy for clients to use with commercials, employing the tagline “Programmatic advertising doesn’t have to be that hard.”

Thought Leaders Weigh In On The Post Pandemic Advertising And Media Landscape

“Now that many more advertisers see the power of CTV, expect the growth trend to continue post-pandemic as the value proposition remains strong in driving a solid return on ad spend,” writes CMO Jon Schulz.

Marketers’ playbook for recovering from COVID-19

Jon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps.

People-based ad tech company Viant is partnering with WideOrbit

“This strategic partnership with WideOrbit further supports Viant’s strategy of delivering customers a leading omnichannel platform for their campaigns,” says Viant CMO Jon Schulz.

Viant Announces Integration With WideOrbit, Automating Linear TV Buying and Delivery

With Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.

Viant Widens Omnichannel Ad Abilities With WideOrbit Deal

Advertising technology company Viant has inked a partnership with WideOrbit, the media platform known for connecting ads and audiences across multiple touchpoints.

Viant integrates with WideOrbit

People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach.

Viant Adds Linear TV By Integrating With WideOrbit

Viant said it made a deal to integrate WideOrbit’s Programmatic Marketplace into its automated platform for buying and delivering commercials. The move gives Viant consumers access to linear TV, providing them with a way to launch and track omnichannel campaigns through a single platform.

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report from Viant reveals that 84% of the 500 US marketing decision-makers surveyed will be dedicating the same or a smaller portion of their budgets to linear TV advertising this year than last.

The Promise of “Progra-Manual:” Programmatic Linear TV in the Omnichannel Landscape

“This marriage of programmatic and traditional manual activation is yielding the advent of “progra-manual,” writes VP Adam Paz in Broadcasting & Cable.