Programmatic Ad Spending Forecast: In-housing Remains a Hot Topic

Are marketers going all in on in-housing programmatic? According to eMarketer’s Ad Spending Forecast Update, that depends on how you define it.

Is Your TV Advertising Viewable?

While much has been written about digital ad viewability standards, TV advertising decisions are still largely based on an ad being shown – not seen. What can marketers do to ensure their campaigns have maximum impact?

Emmy’s vs. Monday Night Football: Which Should Your Brand Sponsor?

This year, the Emmy Awards are facing a competition of their own with Monday Night Football. As a marketer, which big event will help you reach your target audience?

Q&A: Dun & Bradstreet on How and Why Data is Critical to B2B Success

SVP of Audience Solutions at Dun & Bradstreet discusses how to leverage B2B data to solve today’s top marketing challenges.

Q&A: FreeWheel on the Latest Trends in Connected TV

In our latest Q&A, FreeWheel’s Justin Beere uncovers the latest developments in CTV audiences and advertising spend, as well as the KPIs most critical to advertisers.

Back to School Season is Big Business for These Brands

Staples? Best Buy? Lunchables? Using the Viant Advertising Cloud, we deduced the back-to-school favorites of families based on size and children’s age.

Focused on OOH? Here’s What to Look for in a DSP

Clear Channel Outdoor’s Wade Rifkin dives into what marketers need to know when programmatic OOH buying is a priority.

The Fan Behind the Mask: Who’s Paying Attention to Comic-Con?

In honor of Comic-Con taking over entertainment headlines this week, we revealed the brand preferences of DC and Marvel movie fans by leveraging the Viant Advertising Cloud.

Grapeshot on Brand Safety Trends, Customization and Contextual Intelligence’s Role

In our latest Q&A, Grapeshot’s Jessica Reid discusses the latest trends in brand safety and customization, as well as the role contextual intelligence plays in the conversation.

The Tiger Woods Effect? Here’s Who’s Watching Golf in 2018

There’s been a jump in viewership of major golf tournaments in 2018, and using the Viant Advertising Cloud, we uncovered just who’s tuning in this year.