As we head into the final weekend of the tournament, we wanted to showcase the kind of first-party data advertisers can leverage to ensure a slam dunk March Madness strategy. Using the Viant Advertising Cloud, Viant’s people-based platform, as well as our leading TV ACR technology, we were able to isolate some key tournament sponsors and advertisers that would be best served by holding onto their ad budgets until most teams have hit the showers.
In our latest Q&A, Clear Channel Outdoor’s Wade Rifkin, SVP of Programmatic, discusses how location data helps brands with out-of-home advertising, where OOH measurement will be three years from now and what’s next for Clear Channel Outdoor and Viant’s Adelphic.
In our latest Q&A, DoubleVerify’s Steven Woolway, SVP of Business Development, discusses how brand safety will evolve in 2018, the upsides and downsides of custom metrics, and what’s next for DoubleVerify and Viant’s Adelphic.
Great brands care about their customers, always striving to create exceptional experiences that encourage positive brand affinity. In today’s cross-device multi-touch world however, this is becoming an increasingly challenging task for advertisers.
In our latest Q&A, IAS’s Mike Kim, VP of Programmatic Product, dives into what should be top of mind for marketers in 2018 as they plan their brand safety strategy, plus the next big trend for programmatic video.
Star Wars fans nationwide are clamoring to see The Last Jedi, which is projected to net anywhere from $190M to $215M in its opening weekend, a testament to the purchasing power Star Wars fans have at their fingertips. In this post, we uncover the unique purchasing preferences of Star Wars fans- from what beers they drink to which fast food restaurants they frequent.
With a dedicated, diverse fan base of millions, Walking Dead offers endless opportunities for advertisers, particularly in the QSR and CPG spaces. Last month, over 11.4 million viewers tuned in to the season 8 premiere alone. Using data from the Viant Advertising Cloud, Viant examines just who Walking Dead fans are based on their top CPG and QSR purchasing habits.
We dig into the best strategies for using real-time location data and the biggest benefits of cross-device targeting in this new Q&A with Ocean Fine, VP of Agencies and Strategic Partnerships at Factual.
One of our clients, a major streaming provider, came to Viant with the challenge of re-engaging lapsed viewers. Learn how this streaming provider put people-based advertising to the test by targeting a people-based segment and a probabilistic, lookalike audience in a campaign aimed at re-engaging lapsed viewers.
Data used to be a marketer’s best friend. But now, most brand marketers are being crushed by the sheer volume of data flowing through the business in a variety of different formats and from separate platforms. Learn how data lakes are helping marketers manage data complexity and solve some of the biggest challenges in the industry in this blog post from Viant CMO, Jon Schulz.