Are marketers going all in on in-housing programmatic? According to eMarketer’s Ad Spending Forecast Update, that depends on how you define it.
While much has been written about digital ad viewability standards, TV advertising decisions are still largely based on an ad being shown – not seen. What can marketers do to ensure their campaigns have maximum impact?
This year, the Emmy Awards are facing a competition of their own with Monday Night Football. As a marketer, which big event will help you reach your target audience?
SVP of Audience Solutions at Dun & Bradstreet discusses how to leverage B2B data to solve today’s top marketing challenges.
In our latest Q&A, FreeWheel’s Justin Beere uncovers the latest developments in CTV audiences and advertising spend, as well as the KPIs most critical to advertisers.
Staples? Best Buy? Lunchables? Using the Viant Advertising Cloud, we deduced the back-to-school favorites of families based on size and children’s age.
Clear Channel Outdoor’s Wade Rifkin dives into what marketers need to know when programmatic OOH buying is a priority.
In honor of Comic-Con taking over entertainment headlines this week, we revealed the brand preferences of DC and Marvel movie fans by leveraging the Viant Advertising Cloud.
In our latest Q&A, Grapeshot’s Jessica Reid discusses the latest trends in brand safety and customization, as well as the role contextual intelligence plays in the conversation.
There’s been a jump in viewership of major golf tournaments in 2018, and using the Viant Advertising Cloud, we uncovered just who’s tuning in this year.