When advertisers are looking for beverage partnerships for music festivals, it’s important to understand festival goers’ drink preferences change based on which artists they’re there to see.
With location data, transaction data and machine learning, QSR franchises can truly understand their customers – and the differences between them.
No, programmatic traders aren’t wishing for machine learning and automation to take over all the parts of their jobs. Here’s what they’d like in an ideal world.
A DSP built with traders in mind, our DSP Adelphic knows programmatic traders are the backbone of the advertising industry – and how to make their day-to-day more efficient.
As Game of Thrones enters its final season, we examine how the habits and preferences of the series’ fans have changed over the years.
Looking for a location data partner? First, learn these five key questions to ask to ensure you’re choosing the best fit for your needs.
Location data is more powerful than ever before. Cuebiq’s EVP, Data Ecosystem discusses what the significant advancements in the space mean for today’s marketers.
TargetSpot’s Carolyn Hudson discusses what’s driving the rapid growth of digital audio as well as why the medium is so valuable to today’s marketers.
As African-American Millennials enter their peak earning years, here’s what marketers need to know to reach this group of influencers with increasing spending power.
Some things about Super Bowl fans are obvious … but not everything. Leveraging the Viant Advertising Cloud, we uncovered some unexpected preferences of those who wouldn’t miss the big game for the world.