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December 7, 2020   Forbes Media And Advertising Outlook In 2021

“Connected TV (CTV) is growing in importance which is fueling the shift away from device identification and toward household identification as vital to the new digital ecosystem,” says Tim Vanderhook in Forbes.

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September 16, 2020   Radio + Television Business Report TV Show Viewers: Luxury Brand Consumers?

Viant says, as luxury brands look to rebound from 2020 woes, they need the data and tools to target consumers where they are, and a key method to understanding a brand’s audience is to understand the media they consume.

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