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May 5, 2020   Advanced Television Viant integrates with WideOrbit

People-based advertising software company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach.

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May 5, 2020   Broadcasting & Cable Viant Adds Linear TV By Integrating With WideOrbit

Viant said it made a deal to integrate WideOrbit’s Programmatic Marketplace into its automated platform for buying and delivering commercials. The move gives Viant consumers access to linear TV, providing them with a way to launch and track omnichannel campaigns through a single platform.

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April 22, 2020   Marketing Charts Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report from Viant reveals that 84% of the 500 US marketing decision-makers surveyed will be dedicating the same or a smaller portion of their budgets to linear TV advertising this year than last.

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