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February 28, 2020   MarTech Advisor Back to the Future: Why This Classic Measurement Tool Is Making a Comeback

As advertising continues to evolve and fragment, marketers need to develop new methods for engaging customers and connecting with their target audiences. By refocusing on individual household, industry leaders will be able to more effectively track performance and meet business goals, writes, Brian Bell, Senior Vice President of Sales, Viant.

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January 24, 2020   Advanced Television Research: Netflix users twice as likely to have Amazon Echo

Analysts at Viant, the advertising tech company, has published research around the differences between Netflix and Hulu users in the US users over the past month. The sample size included 27 million Netflix users and 14 million Hulu users.

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December 20, 2019   Adweek 2019: The Year of Ad-Tech Darwinism

As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.

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December 16, 2019   Cynopsis Media 2020 Predictions for the Media Business

Media business leaders, including Viant CMO Jon Schulz, offer their predictions on the challenges and opportunities ahead, as technology continues to transform the landscape.

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December 5, 2019   MarTech Series 75 Inspiring Martech Leaders Who Are Prepared for 2020

Viant CEO Tim Vanderhook is featured in MarTech Series’ “75 Inspiring Martech Leaders Who Are Prepared for 2020,” a list outlining 75 leaders who they think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations.

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