Uncover the latest industry research and learn how our clients are leveraging the Viant® Advertising Cloud to reach their target audiences.
Viant partnered with a location data firm to achieve uplift in driving visits to a home furniture brand's locations as well as measure the level of consumer engagement.
Viant's deterministic audience targeting helped two home improvement retailers attain strong lift in buyer penetration and spend during key seasonal promotions.
This auto manufacturer took advantage of Viant’s ability to deterministically tie cross-channel digital media to dealership sales.
This global candy manufacturer leveraged Viant’s targeting capabilities to drive in-store sales of its flagship product by executing a cross-device video campaign.
This energy drink brand leveraged Viant and Adelphic's real-time reporting and optimization to determine which ad formats drove the most in-store sales.
This global automaker took back control and gained transparency by stepping outside the walled gardens with an open, people-based approach.
Leveraging Viant's self-service DSP, Adelphic, this mobile device maker used our granular device ID targeting to drive new phone purchases and upgrades.
This streaming provider put people-based advertising to the test by targeting a people-based segment and a probabilistic, lookalike audience in a campaign aimed at re-engaging lapsed viewers.
This global soft drink brand executed and measured a TV + digital campaign to promote the debut of its new custom bottles with the help of Viant's TV solution and people-based advertising platform.
A national fitness retail chain leveraged Viant's multi-channel attribution to accurately measure the impact of their TV ads on digital exposure.
Viant helped a premium television network drive a 46% uplift in tune-in to the season 7 premiere of its major TV comedy series by targeting loyal viewers and non-subscribers.
Viant helped a top 5 automaker bridge the gap between TV and digital, achieving 3x cost-per-point efficiency versus their original spot TV only approach.
Leveraging Viant's robust targeting and measurement capabilities, this major cable channel executed a cross-screen campaign to promote the second season of its original TV series.
This prominent jewelry retailer leveraged Viant's TV ACR tools and people-based advertising solutions to deliver and measure a cross-channel campaign across TV, digital, and their offline stores.
A top 5 CPG brand approached Viant to help them drive cross device awareness of their juice brand by targeting a specific demographic of female consumers, age 35-64, with video content.
This luxury retailer was charged with increasing sales and market share with its digital marketing spend against competitors who had substantially more media support during the holiday season.