THE REPORTING TOOLS TO REACH YOUR GOALS
Viant clients are empowered by a robust cookieless offering of reporting, planning and analytics tools, including Conversion Lift, Foot Traffic, Multi-Touch Attribution (MTA), Cross-Channel, Sales & Purchases, Digital Out-of-Home (DOOH) and more. Advertisers can also take advantage of custom reporting tools as needed.
CONVERSION LIFT
With Conversion Lift reports, you can measure both online and offline conversions and optimize your media across Lift & Incrementality, Device, Daypart and Geography.
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CROSS-CHANNEL: TV VS DIGITAL
Understand how cross-channel campaigns impact offline sales and other KPis with reporting showing total reach for users exposed to TV, digital or both channels.
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DIGITAL OUT-OF-HOME
Optimize digital out-of-home campaigns with a holistic view and performance insights of your DOOH ad spend.
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FOOT TRAFFIC ATTRIBUTION
Understand the impact of your advertising on driving visits to a physical location.
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MULTI-TOUCH ATTRIBUTION (MTA)
Leveraging online and offline conversions, MTA reporting provides insights into the conversion journey, allowing marketers to optimize budget allocation across channels and devices.
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SALES & PURCHASES
Optimize campaigns based on direct sales and market share data from our integrated partners: Catalina, IRI or NCSolutions.
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CONVERSION LIFT
Understand the impact of media in driving conversions with conversion lift reporting. By leveraging ghost bids to create a control group, advertisers can see the effect their media has in driving incremental conversions and use this to refine optimization strategies.
CROSS-CHANNEL: TV VS DIGITAL
Gain insight into cross-channel campaign performance by examining delivery and conversions against time for mobile, desktop and television with Viant’s DSP cross-channel reporting capabilities. The TV vs Digital report allows advertisers to easily understand total reach for users exposed to TV, digital or both channels as well as an understanding of incremental lift as a result of the digital campaign.
DIGITAL OUT-OF-HOME
Leverage digital out-of-home campaign performance insights to effectively allocate and optimize budgets based on high-performing DOOH boards and venue types.
FOOT TRAFFIC ATTRIBUTION
Foot traffic attribution reporting allows advertisers to leverage Viant’s people-based identity graph with validated location data and analyze how their advertising drives traffic to a point of interest.
MULTI-TOUCH ATTRIBUTION (MTA)
Gain valuable insight into where target audiences are interacting with brands, the impact of touchpoints on channels and devices and the order of steps along the conversion journey. MTA helps advertisers strategically allocate budgets across specific channels and devices to optimize for return on ad spend (ROAS), revenue and conversion rate — all from a single report.
SALES & PURCHASES
Optimize campaigns based on sales reports that analyze the media served to determine who was exposed to your campaign and who purchased your products. Using identity resolution and Viant’s integrated partnerships with Catalina, IRI and NCSolutions, advertisers can have tactic and sub-tactic level reporting throughout a campaign, allowing for in-flight optimization of media. Market share reporting is also available.
SURVEYS
Viant's survey tools features on-demand survey generation to gauge the effectiveness of your advertising spend. This capability allows you to establish benchmarks for historical performance and for measurement of advertising progression with a real-time feedback loop.
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